The Internet never sleeps

The Internet never sleeps — and neither should your real-time engagement. Particularly with the emergence of platforms such as Snapchat, consumers expect to be able to interact 24/7/365 with brands. When baked-goods chain Cinnabon joined Snapchat, it gained 2,000 followers in just two days.Real-time engagement is the biggest social media challenge for 51 percent of brands. But when done correctly, it lets brands …