Brand loyalty and its presence in Australian business

Brand loyalty is the key to unlocking repeat customers and word-of-mouth advertising. So, what is it and how can Australian businesses make use of it? Brand Loyalty By definition, brand loyalty is when a customer consistently chooses your product or service over the competition. This is done regardless of whether the competitor’s product or service is perceived to be of …

Case Study – HBF

In 2013, HBF began the process of selecting a member benefit platform provider. As Western Australia’s largest health insurance provider, they required a member rewards program that not only aligned to their organisational values but gave their members the best value rewards in the industry. Neat Ideas already had a long term proven relationship with the HBF staff club and was …

Rewarding Member Loyalty

At Neat Ideas, our motto is, “Reward, Recognise and Engage”. It underpins everything we as a team and it is the goal we set when we work with our clients. So, why do we believe rewarding member loyalty is so important? What is loyalty? First, let’s define what we mean by member loyalty. Loyalty is when your customer consciously chooses …